Privacy policy
Version: March 2026 | Last updated: 6 March 2026
Urban Kickstart values your privacy and handles your personal data with care. This Privacy Policy explains what data we collect, why we collect it, how we use it, and what rights you have. Urban Kickstart processes personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy legislation.
1. Who we are
Urban Kickstart is the data controller responsible for the processing of your personal data as described in this Privacy Policy.
Urban Kickstart
Website: www.urbankickstart.com
Email: emma@urbankickstart.com
WhatsApp: +31650074018
Chamber of Commerce (KvK) number: 98659294
VAT number: NL005346677B31
Bank account (IBAN): NLINGB0001312142
Location: Bilderdijkkade 41-1A, Amsterdam, The Netherlands
For all questions or requests regarding your personal data, you can contact us via email or fill in the contact form.
2. What personal data we collect
Depending on how you interact with Urban Kickstart, we may collect the following personal data:
Contact information:
• First and last name
• Email address
• Phone number / WhatsApp number
• Company name (if applicable)
Booking and scheduling data (via cal.com):
• Name, email address, and any information provided when booking a session or masterclass
• Appointment date, time, and type
• Any notes or messages submitted at the time of booking
Payment information:
• Billing details
• Payment confirmation (we do not store full payment card data ourselves)
Communication data:
• Email correspondence with Urban Kickstart
• WhatsApp messages exchanged in the context of a service or follow-up
• Messages submitted via contact forms on the website
Website usage data (via Squarespace):
• IP address
• Browser type and device information
• Pages visited and time spent on the Platform
• Referral source and navigation behaviour
Session and masterclass data:
• Information you share during sessions or masterclasses
• Any notes relevant to your participation or follow-up
3. Why we collect your data (legal bases)
Urban Kickstart only processes personal data when there is a valid legal basis under the GDPR:
3.1 Performance of an agreement — We process your data to deliver the services you have booked or registered for, including sessions, masterclasses, and related communications.
3.2 Legitimate interests — We may contact you after a session or masterclass if there is something genuinely relevant to you, such as introducing a person with shared interests or notifying you of an available spot. We only do this where we have reason to believe it adds value, and you can opt out at any time. We also use website analytics to improve our Platform.
3.3 Legal obligation — We are required by law to retain certain data, such as financial records, for a statutory period of 7 years.
3.4 Consent — Where we send marketing communications, we do so only with your explicit consent. You can withdraw this at any time.
4. How we use your data
We use your personal data for the following purposes:
• Delivering and administering sessions, masterclasses, and programmes you have booked;
• Processing payments and sending invoices or payment confirmations;
• Communicating with you about your booking, session, or enquiry via email or WhatsApp;
• Following up after a session or masterclass where there is a relevant and personalised reason to do so (e.g. a person with shared interests, an available spot);
• Improving the Platform and our services through anonymised analytics;
• Complying with legal and financial obligations;
• Preventing fraud and ensuring the security of our Platform and communications.
5. Sharing your data with third parties
Urban Kickstart does not sell your personal data to third parties. We work with the following tools and service providers, who may process your data on our behalf:
• cal.com — for scheduling and booking sessions and masterclasses. Cal.com stores your name, email address, and booking details. Please refer to cal.com's own privacy policy for details on their data handling.
• Squarespace — our website is hosted on Squarespace, which collects standard website analytics and form submission data. Please refer to Squarespace's privacy policy for details.
• WhatsApp (Meta) — when you contact us or we contact you via WhatsApp, your messages are processed by Meta Platforms. Please be aware that WhatsApp messages are not fully under Urban Kickstart's control once sent. We use WhatsApp for convenience and service-related communication only.
• Payment providers — for secure processing of payments (specific provider may vary; details provided at time of payment).
• Email providers — for sending booking confirmations and service-related communications.
All processors with whom we share personal data are bound by appropriate data processing agreements. Where these parties are based outside the European Economic Area (EEA), appropriate safeguards are in place in accordance with GDPR requirements.
6. Whatsapp communications
Urban Kickstart uses WhatsApp as a communication channel for booking confirmations, session-related communications, and relevant follow-up contact. By providing your WhatsApp number and engaging with Urban Kickstart via WhatsApp, you consent to receiving messages via this channel.
Please note the following:
• WhatsApp is operated by Meta Platforms and is subject to Meta's own privacy policy and terms of service;
• Urban Kickstart will only initiate WhatsApp contact for service-related purposes or relevant follow-up as described in this policy;
• You can opt out of WhatsApp communications at any time by informing Urban Kickstart via email at emma@urbankickstart.com.
7. Follow-up contact
Urban Kickstart may reach out to you after a session or masterclass if there is something specifically relevant to you, such as introducing you to a person with shared interests, or letting you know about an available spot in a programme that matches your situation. This is done on the basis of legitimate interest and only where we genuinely believe it adds value for you.
You have the right to object to this type of contact at any time. Simply let us know via email or WhatsApp and we will stop.
8. cookies and tracking technologies
Our website is built on Squarespace, which uses cookies and similar tracking technologies. Cookies are small text files stored on your device when you visit our website.
The following types of cookies may be used:
• Functional cookies — necessary for the website to work correctly;
• Analytical cookies — to understand how visitors use our website (Squarespace analytics, with anonymised data where possible);
• Marketing cookies — only placed with your consent, to track the effectiveness of any campaigns.
You can manage your cookie preferences via the cookie banner on our website or through your browser settings. Disabling certain cookies may affect the functionality of the website.
9. data retention
We do not retain your personal data longer than necessary for the purposes for which it was collected, or as required by law:
• Client and transaction data: 7 years (statutory financial retention period under Dutch law);
• Session and masterclass data: up to 2 years after your last interaction with Urban Kickstart, unless you request earlier deletion;
• Booking data (cal.com): retained as per cal.com's own retention policy; you may also delete your own cal.com data directly;
• WhatsApp communications: retained for as long as the conversation thread remains active or is relevant to the service provided;
• Website analytics: up to 26 months, anonymised where possible;
• Contact form submissions: up to 1 year after the enquiry is resolved.
10. your rights under the GDPR
As a data subject, you have the following rights:
• Right of access — you can request a copy of the personal data we hold about you;
• Right to rectification — you can request correction of inaccurate or incomplete data;
• Right to erasure — you can request deletion of your personal data, subject to legal retention obligations;
• Right to restriction of processing — you can ask us to limit how we use your data in certain circumstances;
• Right to data portability — you can request your data in a structured, machine-readable format;
• Right to object — you can object to processing based on legitimate interests, including follow-up contact;
• Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at info@urbankickstart.com or via WhatsApp. We will respond within 30 days. We may ask you to verify your identity before processing your request.
If you believe your data is being processed unlawfully, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): www.autoriteitpersoonsgegevens.nl.
11. Data security
Urban Kickstart takes appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration:
• SSL/TLS encryption for all data transmitted via the website (Squarespace);
• Secure access controls for internal systems and accounts;
• Limited access to personal data on a need-to-know basis;
• Regular review of third-party processor agreements.
Please be aware that communication via WhatsApp, while encrypted in transit by Meta, is not fully within Urban Kickstart's technical control. For sensitive matters, we recommend using email.
12. Children’s privacy
Our services are not directed at children under the age of 16. Urban Kickstart does not knowingly collect personal data from children. If you believe a child under 16 has provided us with personal data without parental consent, please contact us and we will delete the data promptly.
13. Links to third-party websites
Our website may contain links to external websites or tools (such as cal.com). Urban Kickstart is not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies directly.
14. changes to this privacy policy
Urban Kickstart may update this Privacy Policy from time to time. The most current version will always be available at www.urbankickstart.com/privacy-policy. We will notify you of significant changes via email or a notice on the website.
15. contact
For any questions, requests, or concerns about this Privacy Policy or your personal data, please contact us:
Urban Kickstart
Email: emma@urbankickstart.com
WhatsApp: +31650074018
Website: www.urbankickstart.com